On this episode of the In the Club Podcast by Club Colors, we speak with Chip Danby and Cassie Green, the Executive Vice President of NAPCO Media and Content Director of the Apparelist respectively. They are both content-creating machines and Chip starts off by sharing his journey in building communities and bringing people together in media. Cassie talks about her passion for writing and how she was led into the business side of the apparel industry. For her, it is not a race to the bottom in price but a challenge to provide the best customer service possible. Chip sums it up by saying the order takers are falling out of the business while the order makers, the people who put purpose over product, come out on top. Tune into this episode’s Hot Iron with JMo where our guests answer their pillars in business, stewarding culture, writing in your own voice, and the secret history of human beings that is being kept from us. HIGHLIGHT QUOTESCreate a connection and purpose with your product - Chip: "Purpose over product. And I think that for years, and I think the pandemic, we saw a lot of shakeout with the people who it was all about product." "Because if you didn't have that purpose connection and that understanding of marketing and strategic marketing to be able to help organizations grow and develop, you weren't going to be able to be successful." "And the same was true on the decorator side. You needed to be able to create that purpose in the end user's mind to give you a chance over the six other decorators that they have a chance to work with." Your passions connect you with other people - Cassie: "I think what a lot of people are missing is just a connection with people. So how are you connecting with something that they care about? Don't just churn out something you think is cool, just so you can put something out there. Put something out there you're passionate about." Connect with Chip and Cassie: Chip | Cassie | Promo Marketing