In this episode of Art of Online business, we are talking about a topic that I think we could all use some help with- copywriting. This has never been a strong suit for me, so I am thrilled to sit down with Kris Jones today who is brilliant at writing copy in a way that doesn’t take up a bunch of our time. I asked her to come on to the podcast and share her framework for writing better copy in a shorter amount of time to get people to take the action that you want them to take, honestly and authentically. Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by StoryBrand founder - Donald Miller himself & with over 20 years of experience and clients like Nike under her belt, she is extremely passionate about helping self-employed women get website copy that sells so they can multiply their revenue and focus on what they do best.Good copywriting is all about knowing your audience, understanding their problems, and showing them how you can offer a solution. You don’t have to be good at long-format copy to do that. In this episode, Kris explains how to write stellar copy that hooks your audience from the start in less time.  In this episode, you’ll learn:How she captures the voice of her clientsWhy your copy is so importantHow to use stories in your business and copyHow to use the hero, the guide, and the solutionHow to create a good hookWhat to include in your sales pageWhat to put on your websiteWhy you don’t need to be good at long-format copyLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Kris Jones’ Links: Visit her website Get the 5-minute Compelling Story Toolkit Schedule a call with KrisFull show notes available at www.rickmulready.com/670