Kira Hug is the founder of The Copywriter Club podcast and community, as well as the copywriter behind some of the most successful launches online -- she’s worked for James Wedmore, Jasmine Star, and Rick Mulready. She also helps small business owners develop their personal brand through her Brand Living Room Framework.   In this episode, Kira speaks about how she teaches other brands and copywriters to stand out and determine their X-Factor. We dive into some steps to helping you find out what makes you different such as reflecting on your own experiences, learning what your client needs, and aligning the two to discover what you can do for your client. Kira shares with us how to find your niche, why it’s okay to not have a niche at first, the importance of collaboration rather than competition, and so many more useful tips.     What To Look For In This Episode: [00:16:00] The three steps in determining your X-Factor. [00:23:20] How frameworks can help you as a copywriter. [00:28:20] Why copywriters should be collaborating instead of competing. [00:30:00] Finding your niche.   Resources: Kira Hug Website – kirahug.com Instagram - instagram.com/kirazhug Join the Copywriter Club – thecopywriterclub.com Get Your Ticket to The Copywriter Club (NOT) In Real Life (April 7-9, 2021). thecopywriterclub.com/tccnirl-2021   Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions   Connect with Geoff:   Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com     Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   Danny helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com