Get More Clients (and make more sales) by Mastering Copywriting with Joey Percia

Find Your One Word with EVAN CARMICHAEL: Today on the Coaches Corner Podcast we've got Evan Carmichael, a serial entrepreneur committed to solving the worlds biggest problem: Untapped Human Potential. Follow Evan Carmichael and join the moment at www.EvanCarmichael.com and check out the Coaches Corner Podcast on iTunes at www.lucasrubix.com/podcast by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

25 min listen

Elliott Hulse On Building A Business From Scratch With Lucas Rubix: Welcome to a super special episode of the Coaches Corner where we're sitting down to talk to the man himself, Elliott Hulse! Elliott Hulse is an internationally renowned Strength & Conditioning Coach, Strongman, Author, Social Media Celebrity, Mentor, Holistic Life Coach, and Inspiration to Millions of people. Sharing his message “Be the Strongest Version of Yourself and Inspire Others” with over 2.5 Million viewers through his YouTube channel “Strength Camp” he made himself a name for unifying the development of the body and the mind. What most people don't know is that Elliot Hulse started his fitness business from a shady ass van full of trash that he'd take out at parks and train his clients... Join us as Elliott shares his knowledge on topics ranging from business, meditation and the personal development it takes to truly succeed! Episode Breakdown: 3:40: Who is Elliott Hulse? 6:51: How to Find your THING by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

33 min listen

The Coaches Creed And the 7 Rules for Success With Lucas Rubix: Welcome to yet another episode of THE Coaches Corner, a podcast dedicated to helping coaches get more clients, make more money and book themselves solid! Over the last few weeks I've been getting A LOT of questions and comments about the Coaches Creed, 7 simple laws I created for myself years ago that, if followed, will help you see success in your business. You'll find the coaches creed at the bottom of every single email I ever send as I KNOW that there are fundamental laws that, if followed, will get results. THE COACHES CREED: 1) Learn to love marketing. How will anyone ever find you? 2) Show up every single day. Focus on being of service. 3) Challenge yourself daily. Get uncomfortable baby! 4) Don't fear change. Embrace it (you may as well get used to it) 5) It's not about you. Make it 100% about your clients. 6) Learn new skills and improve your craft daily. 10,000 hours, remember? 7) Make success your duty. Your by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

20 min listen

Create Your Perfect Business (And Life) with CRAIG BALLANTYNE: Today on the Coaches Corner Podcast we've got Craig Ballantyne! Craig teaches his clients to increase their income and make more time for their personal lives through his Perfect Life Workshops and brand new Work-Life Mastery program. He also has a separate program coaching high performing team members to improve their skills, and become more productive and successful at work and at home. Follow Craig at www.craigballantyne.com and check out the Coaches Corner Podcast on iTunes at www.lucasrubix.com/podcast And Lucas Rubix and the Coaches Corner at Instagram: www.instagram.com/lucasrubix Facebook: www.facebook.com/lucasrubix Website: www.lucasrubix.com by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

47 min listen

Manning Up and Dominating with BEDROS KEUILIAN: Bedros Keuilian is a best-selling author, speaker, and business consultant as well as the founder and CEO of Fit Body Boot Camp, one of the nation’s fastest growing franchises (Aka TOTAL BADASS) Check out Bedros Keuilian at http://www.BedrosKeuilian.com and check out the Coaches Corner Podcast on iTunes at http://www.lucasrubix.com/podcast And Lucas Rubix and the Coaches Corner at Instagram: www.instagram.com/lucasrubix Facebook: www.facebook.com/lucasrubix Website: www.lucasrubix.com by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

34 min listen

How To Hit 10K And Beyond with Lucas Rubix on the Coaches Corner Podcast: So you're a coach eh... and a damn good one at that! I'm guessing you want more clients, you'd love to make more money and I'm sure you'd be happy to create a massive amount of momentum within your business? Perfect, I got ya! In this weeks episode I'll be helping you break that 10K a month mark inside your coaching business! This episode is going to be very 'money' centred... but if we're shy when it comes to making money within your coaching business then we're never really going to make the money we want! We'll be breaking down a 10K a month coaching business, figuring out what we need to make per day to hit our income goals and how we can leverage our time to help more clients while making more money! Enjoy the Episode and feel free to reach out on Instagram if you have any questions AND grab your seat inside the 6 Figure Coach Academy FOR FREE HERE 10K a Month Coaching Business Episode Breakdown: 2:16: by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

19 min listen

Build a Massive Instagram Following with ROHAN SHETH And Lucas Rubix: Today on the Podcast we've got Rohan Sheth not only dropping value bombs on social media marketing but sharing his powerful story on what it takes to make it in this whole business game! Follow Rohan on Instagram @Rohan_Sheth and check out the Coaches Corner Podcast on iTunes at http://www.lucasrubix.com/podcast by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

31 min listen

How To Write Your Client Attracting Coaching Business Mission Statement with LucasRubix: Hey Coach, thanks for popping by for yet another value packed Podcast episode! Although learning about and implementing things like landing pages, sales pages and webinars is important for growing an online coaching business... there are some foundational pieces that must be in place if we're to really build a business that truly makes an impact. One of those foundational pieces is created a strong coaching business mission statement (and dialling in your vision while you're at it) In this episode, we'll not only be talking about why a coaching business mission statement is important, but we'll also dive into how to create a vision and mission statement for your coaching business, as well as some examples and exercises to get you started. Before we get too deep into it, let's just cover some basics first: What is a vision statement? Think of your vision as the ultimate destination. If everything by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

20 min listen

Create your Perfect Client Avatar Once and For All with Lucas Rubix: If you want to reach your potential clients in a meaningful way you're going to have to know your customer like the back of your hand. Today we're diving into what my clients usually find to be the most hated on, boring and most often ignored step in building your business: The Client Avatar. Lucas Rubix is going to dive in deep and give you actionable steps you can take to create the perfect client avatar so you can create more impactful content, speak to your audience in a direct and clear way and ultimately get more clients because of it! Visit the Coaches Corner and Grab your Free Training at http://www.lucasrubix.com And don't forget to get more daily value bombs @ Instagram: www.instagram.com/lucasrubix Facebook: www.facebook.com/lucasrubix Website: www.lucasrubix.com by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

17 min listen

Mastering Facebook Ads for Coaches with Salome Schillack: In this weeks episode of the Coaches Corner Podcast we're talking to the amazing Salome Schillack, a Facebook ads master who helps you get more clicks and attract more clients with Facebook Ads! Although Facebook Ads shouldn't be seen as a 'quick and easy' solution to getting more clients, it should be used as an extremely valuable tool to help you reach new audiences and bring them into your sales funnel! (If you don't have a sales funnel built then make sure you join the 6 Figure Coach Academy... it's FREE ;) If you're just starting your business then jumping straight into Facebook Ads is definitely NOT where you want to start... make sure you have your message dialled in, your sales funnel built and your clear on your offers! But once you have your back-end in place we can start driving targeting traffic into the top of your funnel and start booking new clients weekly (or daily if we're aggressive). #Winning!!!! Enjoy :) by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

30 min listen

How to Become An Expert Coach (and get more coaching clients because of it): If you're a coach reading this right now then please take this piece of advice to heart: You DO NOT want to just be seen as a regular, normal 'like everyone else' coach. Regular normal coaches end up working with regular, normal clients who get regular, normal results. I want you to position yourself as THE EXPERT COACH who works with AMAZING CLIENTS who get EXPERT RESULTS. To do that we need to make some simple shifts in how we see ourselves AND how we show up every single day in our business. Remember, you only have one shot at making a good first impression, don't waste it! (And if you have any questions you'd love answered... simply shoot me a DM on Instagram Here) The main actionable steps we'll be covering in this episode ARE: EXPERT STEP #1: GET SOME PROFESSIONAL PHOTOS EXPERT STEP #2: CLEAN UP YOUR SOCIAL MEDIA PRESENCE EXPERT STEP #3: GRAB SOME AMAZING CLIENT TESTIMONIALS EXPERT STEP #4: DON' by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

14 min listen

13 Ways To Get More Coaching Clients This Week With Lucas Rubix: One of the biggest (and most obvious) questions I get asked daily is this: Dude, how can I get more coaching clients? And the answer is both simple yet complex... So let me try to break things down before we get into things. (And if you have any questions you'd love answered... simply shoot me a DM on Instagram- www.instagram.com/lucasrubix) There's a whole ton of fundamentals that need to be taken care of first, like dialling in who it is you're going to help, how you're going to help them and why you're the best possible choice for them. Then there's making sure you create an expert brand around yourself and your business so you can attract high quality clients, as well as be able to charge what you're truly worth. So in that regards, creating a full time coaching business and getting all the clients you want to fill it up is complex. On the other hand we can break things down into a simpler format to reduce some of t by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

20 min listen

Successfully Launch Your Online Coaching Business With Lucas Rubix: We're back for yet another episode of THE Coaches Corner Podcast: A podcast dedicated to help you take your online coaching business to the top baby! With that being said, today we'll diving into a step by step plan to help you not only build your online coaching business but grow and scale it to whatever your imagination can take it too! Often times it only takes a few small shifts inside your coaching business to really start building momentum. Unfortunately I meet A LOT of amazing coaches who are so friggin' good at what they do... but they lack a solid, client generating strategy and end up struggling and to make the income AND the impact they truly deserve! The truth is that there are many coaches out there who are rip off artists making A TON of money because they understand marketing... and giving the industry a bad name, Why take your coaching business online? Freedom baby, freedom. Leverage your time, help M by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

24 min listen

Do What You Love and the 80 / 20 Rule with Jay Ferruggia: Welcome back to another episode Coach! Jay Ferruggia is in the house today talking about the importance of building a business around doing what you love, the 80 / 20 rule, simplicity being the key to your success and the importance of constantly staying focused on developing yourself personally. Jay Ferruggia has been helping guys become the strongest version of themselves since 1994. You'll find his work in Men’s Health, Muscle & Fitness, Maximum Fitness, Men’s Fitness, Fast Company, Huffington Post, LiveStrong, Muscle & Fitness Hers, Shape, Entrepreneur, Details or on ESPN or CBS. His core belief is that Simplicity is the key to health, wealth and happiness and learning to apply the 80/20 rule to everything and forgetting the rest because the reality is that most things just don’t matter. It’s useless noise and meaningless nonsense that distracts us from living the lives we truly want. Jay Ferruggia Episode Breakdown: 2:2 by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

26 min listen

Create Multiple Revenue Streams with Affiliate Marketing with Stefan James and Lucas Rubix: Welcome back to this weeks episode of the Coaches Corner with the affiliate marketing king himself, Stefan James! Stefan James from Project Life Mastery is diving into how coaches can create multiple revenue streams through affiliate marketing (and not selling out in the process) Stefan James is an internet entrepreneur, life and business coach, philanthropist, and world traveler with an obsession for mastering every area of his life while fulfilling his potential as a human being and making a difference in the lives of others. He started Project Life Mastery in 2012 as a way to help others commit to mastering every area of their lives through self-development, including health, fitness, emotions, mindset, relationships, financial freedom, passive income, starting an online business, and spirituality. If you're a coach who's looking to create a few extra passive revenue streams through affili by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

27 min listen

Progress Over Perfection ? With Lucas Rubix: Progress beats Perfection all day long. Actually, aiming for perfection makes progress almost impossible, but focusing on progress will automatically bring you closer to perfection. Tune in as we dive into one of the most important concepts that literally changed my entire life and business... and something I'm still to this day committed to living. Enjoy, Lucas. PS. Check out all the other episodes @ www.lucasrubix.com/podcast AND Grab access into the Online Coach Academy FOR FREE over at www.lucasrubix.com And Follow on Social Media for daily tips and strategies @ Instagram: www.instagram.com/lucasrubix Facebook: www.facebook.com/lucasrubix Website: www.lucasrubix.com YouTube: www.youtube.com/LucasRubix by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

10 min listen

How to Create, Price and Sell Your High Ticket Coaching Program: Welcome back Coach! I'm so so excited that you're here as this weeks episode is all about creating, pricing and selling 'High Ticket' coaching programs... but with that comes a little warning chat I want to have first. High Ticket = High value = Huge Results... like life-changing results. I don't recommend just increasing your prices so you can be 'high-ticket' or so you can just make more money. The only reason why you should have high-value coaching programs is to deliver huge results for your coaching clients, period. Not only will you start attracting high-quality clients into your coaching business (no more dabblers or part-timers) but you'll also enjoy working with fewer people, which gives you time to actually focus on your clients and deliver huge results! These days there's so much high-ticket talk online out there that I thought dropping an episode to help clear the air and settle any confusion was in order... by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

29 min listen

How To Find Your Perfect Coaching Business Niche: THIS EPISODE COMES WITH IT'S OWN DOWNLOADABLE WORKBOOK! In it, you'll find... -> How to attract the clients that you are dying to work with -> How to create and refine a clear and appealing message -> And learn how to earn the right to get paid for what you want to offer so you can get paid the income you deserve! DOWNLOAD YOUR WORKBOOK at http://www.lucasrubix.com/niche Okay, so we hear it all the time: the internet is over-saturated with online coaches. It is getting harder and harder to stand out online and separate yourself from the rest of the coaches in your industry. But your passion for coaching and your mission to impact more lives is too strong to deny and you know that you have to do something to attract the right clients that will love to work with you (and become your biggest fan)! In this episode of the Coaches Corner Podcast, you will take home a few key points... - Learn how to stand out from the crowd online so tha by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

24 min listen

How Coaches Can Leverage Technology to Build Their Coaching Business with Sharad Mohan: What's up Coach!!! Okay, so I generally don't get this excited about a podcast episode, and although the episodes with Bedros Keuilian, Elliott Hulse and the upcoming episode with my man Jason Capital are value packed and full of energy, I have to admit that geeking out over the amazing power of technology with Sharad Mohan from Trainerize has got to be one of my favourites. We'll be chatting about how Coaches can leverage technology to grow their coaching businesses quicker than ever before, and you DO NOT want to miss the boat on this one! Although this episode is geared towards fitness coaches and personal trainers, ALL coaches are welcome to tune in as we dive into a great conversation regrading technology as a whole and how important integrating tools like software and simple apps are to not only standing out as a coach these days but not being left behind in the dinosaur age. And if you're a by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

41 min listen

How to Make Money Online and Travel The World - Digital Nomad Secrets with Ricky Shetty: Welcome to a special, value filled episode with a special special guest and good friend of mine, Ricky Shetty! In this episode we're diving into the world of a true 'digital nomad' and covering not only how to make money while travelling the world but what running a location intendant coaching business, raising 3 kids and travelling around the globe really looks like. We'll be talking about online business building topics ranging from how to create location intendant income through not only coaching but passive income streams, how to create amazing content and re-purppose it through multiple channels, how to deal with horrible wifi (no thank you), the importance of finding your why and staying on mission as well as podcasting, networking and strategies on attracting your ideal clients! About Ricky: Ricky Shetty is the owner and operator of Daddy Blogger (learn more about Ricky on his website), wh by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

57 min listen

Get More Clients (and make more sales) by Mastering Copywriting with Joey Percia: Welcome to another Episode of THE Coaches Corner, a Podcast dedicated to helping coaches get more clients, make more money and create a business they love. I'm your host, Lucas Rubix and in this episode we’re diving into mastering copywriting with the copywriting ninja himself, Joey Percia, and talking about how vital good copy is to helping you make more sales (and get more clients) online. Now if you haven't heard of or studied copywriting in depth then you're going to need to listen to this episode so we'll be diving into the fundamentals of what it takes to create compelling copywriting. and if you have heard of or have dabbled in copywriting before then I'm sure you'll be able to pick up some bits of value throughout this episode! A little about Joey: Joey's a former fitness pro turned copywriter and marketing consultant. Over a decade ago, Joey started his career as a health and fitness profes by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

34 min listen

5 Parts To A Building Successful Online Coaching Business with Lucas Rubix by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

17 min listen

It's Okay To Suck At First ?: Guess what? It's totally okay (and necessary) to suck when you first start something new. There is literally no way around it... and it's that exact fear that holds so many coaches back from creating something truly AMAZING. Join us for Tuesdays quick 10 minute episode as we dive into embracing the SUCK ? Lucas. PS. Check out all the other episodes @ www.lucasrubix.com/podcast AND Grab access into the Online Coach Academy FOR FREE over at www.lucasrubix.com And Follow on Social Media for daily tips and strategies @ Instagram: www.instagram.com/lucasrubix Facebook: www.facebook.com/lucasrubix Website: www.lucasrubix.com YouTube: www.youtube.com/LucasRubix by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

10 min listen

How To Write A Coaching Bio That Sells For You With Lucas Rubix: Welcome back to another episode of THE Coaches Corner Podcast Coach! This weeks coaching podcast episode is all about helping you write your coaching bio that builds trust, authority AND sells your coaching for you! We'll be avoiding some of the biggest mistakes most coaches make when they write their bios ('I' marketing comes to mind) plus give you ten top tips to help you write your coaching bio in less than 30 minutes! Use the 10 Tips / Steps below (print them out HERE if you like https://drive.google.com/open?id=1e0_gVIIhrIeYGHFrqnD6tfK-qUZzgIYe ) and feel free to use my personal coaching bio example pasted below while you listen to this weeks episode (take some action and create your coaching bio over the next 30 minutes) Here's to building the coaching business of your dreams! Episode Breakdown: How To Write A Coaching Bio That Sells Your Coaching For You 1:47: The goal if your bio is to have it sell for you! by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

24 min listen

Creating High Performance Habits and Unlocking Your Full Potential as a Coach with Sharran Srivatsaa: Welcome back Coach! Before we get into anything podcast related today, I feel like I should open up with a quick intro to the intro: If you asked me to tell you which podcast episode, out of all of them, I'd suggest listening to, it be this one. Now I know you may think I say that every time a new episode is released (and there may be a tiny ounce of truth to that), this weeks Episode with Sharran Srivatsaa is truly an epic ride that you don't want to miss! We'll be diving into not only Sharran's super inspirational 'rags to riches' story, both personal and professions (seriously, if he can do it, you have no excuse) but also diving into key business building topics such as -The story behind growing and selling a 3.4 Billion real estate company -How to develop High Performance Habits to increase your chances for massive massive -The idea behind thinking 'yearly' and creating true f by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

78 min listen

3 Big Mistakes Most Coaches Are Making And How To Fix Them: WooHoo! Welcome back to yet another episode of the Coaches Corner Podcast. Today we're getting straight to the point and dropping value bombs on helping you fix the 3 big mistakes most coaches are making when it comes to growing their coaching businesses. Come listen and join us on this weeks episode on both iTunes and Soundcloud below! (and reach out on Instagram at http://www.instagram.com/lucasrubix if you have any questions) Episode Breakdown: 3 Big Mistakes Most Coaches Are Making (and How To Fix Them) 2:44: This episode is going to be short, to the point and focused on helping you take ACTION! 3:52: If you could take just ONE ACTION and overcome ONE SMALL OBSTACLE every single day... you will be successful! 4:47: Really focus on getting HELP from someone who's been there, done that! 6:16: Mistakes Most Coaches are Making Number One: Focusing their time and energy on all the wrong things! 7:25: Don't worry about y by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

33 min listen

Please Share Your Message ? (Because it must be shared): It's my belief that every single human being has a message to share. A gift to give. A mission to accomplish. And in this episode, I want to make sure that that message you have inside you gets shared - no matter what. Enjoy the Episode and Subscribe for more! PS. Check out all the other episodes @ www.lucasrubix.com/podcast AND Grab access into the Online Coach Academy FOR FREE over at www.lucasrubix.com And Follow on Social Media for daily tips and strategies @ Instagram: www.instagram.com/lucasrubix Facebook: www.facebook.com/lucasrubix Website: www.lucasrubix.com YouTube: www.youtube.com/LucasRubix by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

11 min listen

Choose Your Coaching Business Model (There are FOUR to choose from): Just like working with clients in person, there are many different ways you can coach your clients online. You can work with your clients one-on-one, in small groups, in large groups or course, or have a membership site. The way that you choose to structure your coaching business can make or break your online coaching business... which is why it is important to know which coaching business model to use when you are first starting and how to change your coaching business model as you grow! In this episode of the Coaches Corner Podcast, you will take home a few key points... - Learn about the four different business models for your coaching business so that you can find the best fit for you - See the advantages and disadvantages of each model so you can see which model is the best place to start - Strategically plan how to grow your online coaching business to make sure you make more money, serve more clients, an by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

23 min listen

Lauren Tickner On Business, Branding, And Mastering Social Media: The expectation to go to College/University right after high school is an evolutionary pressure that we all experience. In this week's episode our guest, Lauren Tickner, is a living example of how going to school and getting a degree is not the only way to build a successful business. At the age of 22, Lauren has achieved more than others achieve in their entire lifetime. She has been able to build her own empire because of her burning desire to get live her life in the pursuit of freedom! A few takeaways from this episode are... - How to create a desirable brand online so you can stand out from the crowd online - Learn the skill of persuasion to get what you want in life - Start positioning yourself as an expert in your field so no one ever doubts you based on your age or "experience" - Avoid making the mistakes coaches make so you can sell out your coaching (instead of being a sellout) Remember, following the foots by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

49 min listen

Jason Capital on How Coaches Can Attract More Clients Through 'High Status': Welcome back to a very special episode with a very very special guest, Jason Capital! In this episode we'll be talking about the idea of 'high status' and how you can use some basic 'high status' principles to help you build your online coaching business quicker, attract more perfect clients into your coaching business and find more clarity, purpose and drive than ever before! I first came into contact with Jason Capital at Bedros Keuilian's (you can listen to Bedros' episode at www.lucasrubix.com/podcast) event in San Diego years ago. As Jason was speaking on stage I couldn't help but notice one thing: He had something special about him... a way of moving and talking that made it hard to not want to listen... and that's when I decided to make it my business to find out who this Jason Capital guy really was. Jason's book, Higher Status, goes on to break down what he calls the '12 Honest Signals' that all Hi by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.

58 min listen

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Get More Clients (and make more sales) by Mastering Copywriting with Joey Percia

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