Hey Coach, thanks for popping by for yet another value packed Podcast episode! Although learning about and implementing things like landing pages, sales pages and webinars is important for growing an online coaching business... there are some foundational pieces that must be in place if we're to really build a business that truly makes an impact. One of those foundational pieces is created a strong coaching business mission statement (and dialling in your vision while you're at it)
In this episode, we'll not only be talking about why a coaching business mission statement is important, but we'll also dive into how to create a vision and mission statement for your coaching business, as well as some examples and exercises to get you started. Before we get too deep into it, let's just cover some basics first:
What is a vision statement? Think of your vision as the ultimate destination. If everything worked out just perfect over the next 10 years, where would you be and what would you be doing? In a nutshell, the vision is really all about where you want to go and the change you want to make. Your vision statement could be about you and your quest, or it could be about envisioning what the world could be like if you could carry out your mission (more about that in a second). For example, my vision is to make available to passionate coaches the most trusted, value packed, and results driven business building recourses and mentoring available with just a few mouse clicks. Your vision could be to see a world where every single human being finds true peace and happiness regardless of their external situation, or a work environment where management fully steps into their power and chooses to lead their team by example in order to create a stronger, happier and more efficient workplace. Or it could be a vision of creating the number one resource for busy moms looking for a better way to get back in shape (and stay that way).
And if you really really want to make a massive impact on the world, you can take your vision and mix it with your mission to come up with your world changing mission statement.
Mission statement. Why are you doing all of this in the first place? What’s the real reason you chose not to listen to what your friends and family had to say and instead chose to venture down this whole bumpy entrepreneurial road. What do we need to do and create in order to make our vision a reality? When you actually take some time to craft your coaching business mission statement, it’ll not only serve as a source of incredible motivation for you in your darkest times (hey, you’re in business, it’s to be expected), but it’ll naturally attract attention from anyone who comes across it.
Remember this: WE love to follow and we're naturally attracted to those with a massive vision for the world... but the only reason we actually latent o them and take them seriously is because they are actually taking action to making it happen. In other words, they have a mission, and they're taking the steps necessary to make that vision a reality.
SO, if you're ready to craft your client attracting coaching business mission statement, tune in and join us on this weeks episode on both iTunes and Soundcloud below! (and reach out on Instagram if you have any questions!)
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