In this episode of the Coaches Corner podcast, Lucas is talking with copywriting and marketing master Ed Reay about what separates good from bad marketing and ultimately how to strengthen our message to our ideal market. They explore the workings of the economics of running a business along with how to increase the lifetime value of your clients and customers by increasing the lifetime VALUE you provide. Ed goes in-depth about how to avoid message-to-market mismatch and what to look out for when talking to hot versus cold prospects. It all comes down to being obsessed with your market NOT your product or service.Through his copywriting and marketing work, Ed Reay has helped his clients bring in over $12.3 million in just four years through authentic marketing. He believes that finding your voice and being yourself can lead to you making more money, closing more sales, and having more fun building your business.He is also super passionate about psychedelics, conspiracy theories, and the intangible woo-woo stuff. He also cares about finding your passion, mission & purpose, and figuring out more of who you really are (you’d be shocked that it is not what you think once you strip away everything society has conditioned you to think) and he is also on a quest for esoteric and ancient knowledge.You can find Ed on Facebook and join his email list HEREEnjoy The Podcast! MAKING LESS THAN $10K / MONTH IN YOUR COACHING BUSINESS?We want to chat with you this week. Click HERE to find a time to strategize with our team! Thanks For Listening!Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion-fuelled, freedom-filled, money-making online coaching businesses (as long as you’re not afraid of some work).Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner Podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)Visit www.LucasRubix.com and get full access to the Online Coaching Business Crash Course, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubixAnd if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!