28 min listen
059: The Value of Anticipation (aka, Expectation Builds “Anticipal Pleasure”)
059: The Value of Anticipation (aka, Expectation Builds “Anticipal Pleasure”)
ratings:
Length:
27 minutes
Released:
Nov 9, 2021
Format:
Podcast episode
Description
Anticipation is NOT always a bad thing. In fact, when used properly, building anticipation and excitement can massively increase the experience of the customer. We’ll talk about how this applies to webinars and LIVE events, shipping delays, and the gap before customers experience RESULTS from the product. Episode Article: Anticipation and the Valuation of Delayed Consumption https://www.cmu.edu/dietrich/sds/docs/loewenstein/AnticipationDelayed.pdf Mentioned In Episode: Apply for MASTERMIND Group (by Wednesday, November 10th) https://forms.gle/5DV4R1BnYNvrpy1M7 Click here to join the INCEPTION Accelerator waiting list. https://geoffkullman.com/accelerator Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com
Released:
Nov 9, 2021
Format:
Podcast episode
Titles in the series (82)
007: Storytelling Series: Narrative Transportation: How can you use your brand story to take clients from where they are to where you want them to be? Today’s episode touches on the three elements of a brand story that studies have identified as responsible for improving brand perception. ... by The Psychology of Copywriting