26 min listen
061: What Is A Brand Archetype? An Explanation & Examples
061: What Is A Brand Archetype? An Explanation & Examples
ratings:
Length:
25 minutes
Released:
Nov 23, 2021
Format:
Podcast episode
Description
**DOWNLOAD THE "BRAND ARCHETYPE GUIDE" NOW** What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don’t use one? Today, we’ll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the archetype you create for a brand isn’t reflected in the perception that consumers have of the brand? Episode Article: “The meaning of a brand? An archetypal approach” https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/pdf?title=the-meaning-of-a-brand-an-archetypal-approach Mentioned In Episode: Submit A Question Download the Archetype Guide
Released:
Nov 23, 2021
Format:
Podcast episode
Titles in the series (82)
019: How the Brain Learns (Part 2): How does the human brain adapt? What does this mean for our copy? Today’s study focuses on comparing the hippocampus of taxi drivers to a control group of non-taxi drivers. MRIs were given to both groups and the brain scans revealed a significant... by The Psychology of Copywriting