Sally Hogshead (@SallyHogshead) is an author, speaker, and entrepreneur. Following a career in advertising, she evolved her career and reoriented toward building significance for other professionals and creatives. In this conversation, Sally discusses the phases of her career (so far), shares some of what she learned on the ground with advertising heroes, and remarks on the challenges of writing long-form books as a person who naturally bends toward the quick win. Check out Sally's latest book Fascinate and catch up with her on BrandFascination.com, for a start. GET THE EPISODE Download The Busy Creator Podcast, episode 86 (MP3, 38:43, 18.7 MB) Download The Busy Creator Podcast, episode 86 (OGG, 38:43, 21.6 MB) SUBSCRIBE TO GET NEW EPISODES   Subscribe to The Busy Creator Podcast on iTunes or on Android or on Google Play Music Show Notes & Links Sally and Prescott have worked together on a varied of projects since 2011 Prescott discovered Radical Careering during his first job, which wasn't a very good job. When Sally found advertising, it was "love at first sight" Portfolio Center and their Copywriting course Sally's first career phase was not being awarded or recognised as a student, but discovering that's hardly the entire game "The most interesting creative ideas aren't going to be acknowledged at first, because they're not populist." —Sally Hogshead Tweet This Fallon McElligott Rice, now just Fallon Her Second phase was working with smart people on rapid-fire projects "You want to be the dumbest person on the team." —Sally Hogshead Tweet This Her Third phase was disillusionment when inheriting a management role "It takes a completely different mindset to be with people than from being with my ideas." —Sally Hogshead Tweet This The Fourth phase was expansion to create ideas beyond an ad into the wider world [as an author, speaker, etc.]. Sally was the Creative & Managing Director for Crispin Porter + Bogusky for their Los Angeles office CP+B's LA Office opened its doors on Sept. 10, 2001 "It's easy to be creative when the world has a big budget and optimism and a love for what hasn't been discovered." —Sally Hogshead Tweet This "In order to be a creative leader, you have to be able to lead people through the darkest times." —Sally Hogshead Tweet This "It's impossible to have creative ideas in an oppressive environment." —Sally Hogshead Tweet This     48 Laws of Power by Robert Green & Joost Elffers on Amazon and on Audible     Kerning pairs (such as FA) [caption id="attachment_3445" align="alignnone" width="478"]Kerning Pairs[/caption] There used to be a natural (ten day) cycle with print advertising. There was time to work on stuff. "I'm still a geek with words." —Sally Hogshead Tweet This Paste-ups Bill Westbrook Jean Robere "One for the reel, one for the meal." —advertising adage Tweet This "Don't be a worrier, be a warrior." —Tony Robbins (and Prescott, ironically) Tweet This Clients would cut their marketing budget during the recession. Remember this? or this? Tibor Kalman (1949-1999) Design, like Jazz, is a generational artform John Coltrane played with Miles Davis who played with Charlie Parker Armin Vit worked with Michael Bierut who worked with Massimo Vignelli A lot of NYC agencies did annual reports, but didn't show it in the portfolio Medieval Stonemasons "Signifance doesn't live in one piece. It lives in a movement or a body of work." —Sally Hogshead Tweet This The Martin Agency The One Show, advertising awards show Varnish, in print TBWA/Chiat/Day Wieden+Kennedy Goodby Silverstein & Partners Bob Barrie, Art Director binomial nomenclature Print finishes by thickness: Varnish → UV → Aqueous Print finishes by lustre: Dull → Satin → Hi-Gloss Nightclub Flyers Fascinate achieved New York Times Bestseller status Sally admits to not being great with long content (100,000 word books) How The World Sees You by Sally Hogshead on Amazon and on Audible "Revisions suck