Kirsten Modestow (@KModestow) is the founder & creative director of Brigade, a branding and design firm in Massachusetts. Brigade focuses on consumer packaging and communications; they create brands for products, and help them stand out on shelves. In recent years, this has translated to digital promotion and social media as well.
In this conversation, Kirsten discusses her origins as a young designer, learning from her elders, how she started Brigade in her house and where the company is now, and examines the curious culture of an agency that grows fast and lives in an open-plan office.
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Show Notes & Links

Brigade focuses on food & beverage clients, within the packaging and communication media types, so not everything.
In-store design materials include more items — shelf talkers, point of sales, mobile-friendly websites, etc.

"Do you have to create a whole persona just for a box of crackers?"
—Prescott Perez-Fox
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Lately, consumers are more educated and more finicky — they want information
Nabisco, Kraft - big companies in consumer goods
 Wheat Thins on Facebook
Kirsten started working out of her home after relocating to Western Mass.
Land Rover
Svedka vodka
To accommodate the growing team, Kirsten converted her garage into a studio
5 colleges are located in the Amherst-Hadley area, but none have a graphic design course
Boss is sometimes a four-letter word
Kirsten started at Hill Holiday in Boston
Brigade has grown from 5 employees to 20 in the past 2 years
Recruiting is tough outside of a "design center" like New York, Chicago, London
Brigade's first Project Management hire was a photographer freelancing as a graphic designer

"No one is on top of each other; they're alongside them."
—Kirsten Modestow
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Brigade is [finally] at the point of getting cold calls from potential clients
The Dieline
Tarik El-Khateeb

"Production is a huge part of design!"
—Kirsten Modestow
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Hatch Show Boston
Dribbble

"Side projects are the internal fuel for agencies and small firms."
—Prescott Perez-Fox
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The Cult of The Overworked
Open floorplans create challenges (just ask Lucy Kellaway)
"The Middle School Cafeteria", Prescott's term for single-table, open-plan offices

"Good ideas come from everywhere."
—Kirsten Modestow
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"Open plan only works if people give a crap about each other."
—Simon Sinek on office design
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Five Guys Burgers
 Kirsten Modestow on Twitter
 Kirsten Modestow on Facebook
 Brigade on Twitter
 Brigade on Instagram
 Brigade on Facebook
 Brigade on Spotify

Tools

Asana
Harvest
Producteev
Float
Open floor plan (with caution)

Techniques

Focus on your main goal — pick a "story" and do it well.
Build your "dream team" from unconventional people — even if they aren't traditionally qualified
Create mentorship programs within your company/agency
As a boss, give someone "the big shirt, so they can grow into it."
Use daily "pow-wows", twice-weekly traffic meetings
Apply 80/20 thinking when it comes to routine work vs. exciting breaks

Habits

Continually evaluate your work, and whether it should be submitted to contests
Share work within the office; build culture of helpfulness to combat ownership/jealousy
Critique as a group for larger projects
Build office rituals, like picnics, lunches, bowling outings
Arrive at the office early, before chaos starts
Work toward 8 hours of sleep