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The Jeff gets Personal with B2B, Valuegraphics with David Allison and Sticking with Change over a Cocktail with Robert Episode
FromRockstar CMO FM
The Jeff gets Personal with B2B, Valuegraphics with David Allison and Sticking with Change over a Cocktail with Robert Episode
FromRockstar CMO FM
ratings:
Length:
76 minutes
Released:
Apr 29, 2023
Format:
Podcast episode
Description
This week in the Marketing Studio, host Ian Truscott and Rockstar CMO Strategy Advisor Jeff Clark are inspired by an article on the Forrester blog by Jessie Johnson, Principal Analyst at Forrester - Let’s Chat About B2B Personalization - so they did.
Ian then goes backstage with David Allison, a human values expert, global researcher and best-selling author.
As the founder of the Valuegraphics Project, the first global inventory of core human values, David has made values into a measurable business metric, a new kind of insight that helps organizations succeed in today's Values Economy. David is focused on changing how we understand ourselves, the people around us, and those we hope to engage with our work.
David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the ten best leadership books of the year, and he has recently published his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.
Finally, Ian grabs a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory,who shares a client example and advice on sticking with change.
Enjoy!
The Links
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
David Allison on LinkedIn, Twitter and his website
Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
Let’s Chat About B2B Personalization by Jessie Johnson on the Forrester blog
Ian's post that inspired his connection with David - Demographics are Dead
David Allison's research company - Valuegraphics
David's books - We Are All the Same Age and The Death of Demographics - on his website
The post on Linkedin where David refers to "data is the love language of organisations” and "no-one listens to poetry"
Robert’s Experience Advisors Community
Robert’s Newsletter on LinkedIn
Robert’s podcast with Joe Pulizzi This Old Marketing
More from Robert on the topic in the Content Marketing Institute blog
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Brick by Brick by the Artic Monkeys on YouTube
Road of Resistance by Baby Metal at Glastonbury on YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ian then goes backstage with David Allison, a human values expert, global researcher and best-selling author.
As the founder of the Valuegraphics Project, the first global inventory of core human values, David has made values into a measurable business metric, a new kind of insight that helps organizations succeed in today's Values Economy. David is focused on changing how we understand ourselves, the people around us, and those we hope to engage with our work.
David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the ten best leadership books of the year, and he has recently published his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.
Finally, Ian grabs a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory,who shares a client example and advice on sticking with change.
Enjoy!
The Links
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
David Allison on LinkedIn, Twitter and his website
Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
Let’s Chat About B2B Personalization by Jessie Johnson on the Forrester blog
Ian's post that inspired his connection with David - Demographics are Dead
David Allison's research company - Valuegraphics
David's books - We Are All the Same Age and The Death of Demographics - on his website
The post on Linkedin where David refers to "data is the love language of organisations” and "no-one listens to poetry"
Robert’s Experience Advisors Community
Robert’s Newsletter on LinkedIn
Robert’s podcast with Joe Pulizzi This Old Marketing
More from Robert on the topic in the Content Marketing Institute blog
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Brick by Brick by the Artic Monkeys on YouTube
Road of Resistance by Baby Metal at Glastonbury on YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Apr 29, 2023
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #11: Backstage, John Andrews, CEO, Photofy and a Cocktail by Rockstar CMO FM