“Most brands don’t risk enough — there’s too much jargon and too little personality.” As a designer, brand builder, and agency president, Nathan Sinsabaugh has spent his career bringing design thinking and innovation to applications outside of a traditional design context. Along the way, he’s worked to infuse B2B brands with more personality and purpose. I couldn’t wait to discuss all of this with Nathan on this week’s episode of the On Brand podcast.
About Nathan Sinsabaugh
As President of Studio Science—an Indianapolis based design and innovation consultancy—Nathan leads an amazing team of designers, developers, writers, and strategists that are helping enterprise-focused tech-companies design and build the new generation of digital business products and services.
Central to Studio Science’s work are the beliefs that true insights only come from a genuine understanding of people, and that purposefully crafted brands have the power to unite teams, transform cultures, and produce truly meaningful outcomes.
As We Wrap …
Before we go, I want to flip the microphone around to our community …
Speaking of agencies … Drew McLellan of the Agency Management Institute just launched a great podcast — Build a Better Agency. His first guests include Scott Monty, Jason Falls, and Peter Levitan. In addition to being an upcoming guest, I’ve also listened every episode and learned something each time. Check it out here!
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …


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Until next week, I’ll see you on the Internet!
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