5 min listen
The Role of Brand Voice in Social Media at Chobani
The Role of Brand Voice in Social Media at Chobani
ratings:
Length:
44 minutes
Released:
Jan 5, 2015
Format:
Podcast episode
Description
“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butler has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only been around since 2007. Ashley tells us about building the brand online and off and the role that digital media has played on this week’s episode of On Brand.
About Ashley Butler
Ashley Butler is the Social Media Strategist at Chobani (Note: I referenced her previous title of “Brand Voice Manager” on the podcast recording). In this role she manages engagement across all Chobani digital platforms, shaping voice and tone for the brand along the way. Butler edits and produces content on a daily basis. She works on the social strategy for the Greek yogurt brand’s high profile campaigns including the Super Bowl, Oscars, and Olympics. Butler also serves as crisis leader for the entire Brand Communications team, planning for recalls and other high intensity situations.
A self described “passionate social media and digital marketing nerd,” Ashley is seasoned in community building, digital engagement, social content, and has had experience in crisis communications.
When asked what makes her tick she says — writing, social campaigns and disruptive activations, and culture — not just the yogurt kind.
A Few Final Reminders
A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
About Ashley Butler
Ashley Butler is the Social Media Strategist at Chobani (Note: I referenced her previous title of “Brand Voice Manager” on the podcast recording). In this role she manages engagement across all Chobani digital platforms, shaping voice and tone for the brand along the way. Butler edits and produces content on a daily basis. She works on the social strategy for the Greek yogurt brand’s high profile campaigns including the Super Bowl, Oscars, and Olympics. Butler also serves as crisis leader for the entire Brand Communications team, planning for recalls and other high intensity situations.
A self described “passionate social media and digital marketing nerd,” Ashley is seasoned in community building, digital engagement, social content, and has had experience in crisis communications.
When asked what makes her tick she says — writing, social campaigns and disruptive activations, and culture — not just the yogurt kind.
A Few Final Reminders
A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jan 5, 2015
Format:
Podcast episode
Titles in the series (100)
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