“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordanand I spent a lot of time talking about mapping the customer journey and designing intentional experiences. Before she joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with Justine about email, lists, landing pages, and everything in between.
About Justine Jordan
Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email. The recipient of the 2015 eec Email Marketing Thought Leader of the Year award, you can find her organizing The Email Design Conference, editing Litmus’ latest blog post, and on Twitter.
As We Wrap …
Before we go, I want to flip the microphone around to our listeners … Recently Jeff Echolsgave us a shout on Twitter about our recent episode focused on brand constraints inspiring creativity featuring Joe Pulizzi of the Content Marketing Institute. Thanks for listening!
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Until next week, I’ll see you on the Internet!
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