“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing solution AWeber, Mike has been responsible for reinvigorating the venerable brand and bringing it to life across new touch points including a live event and a mascot. I couldn’t wait to talk to Mike about all of this on this week’s On Brand podcast.
About Mike Smith
Mike Smith is an art director with a passion for high-quality design and a knack for branding. He first realized his love for graphic art as early as middle school and has been nurturing this love ever since. Today, he is an expert in design, branding and visual consistency. As a member of AWeber’s creative team, he thrives on visually presenting the AWeber brand. “It’s more than just slapping a logo on everything,” he says as he spearheads the company’s artistic direction; knowing that small visual details can make a big difference to consumers.
Since joining AWeber in 2013, Mike has led the charge to create the company’s first-ever company mascot. He also directed the creation of all design assets for AWeber’s inaugural ASCEND Digital Marketing Summit, an event that attracted over 200 marketing professionals and entrepreneurs. While he loves to create and design things digitally, Mike is an avid outdoorsman and a talented craftsman. Want to get his attention? Strike up a conversation about creative design or his one-of-a-kind spoon carving business.
Last but not least …


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And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.


Until next week, I’ll see you on the Internet!
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