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Social Sound Bite: Twitter Direct Message Opt-Ins Will Help Brands

Social Sound Bite: Twitter Direct Message Opt-Ins Will Help Brands

FromOn Brand with Nick Westergaard


Social Sound Bite: Twitter Direct Message Opt-Ins Will Help Brands

FromOn Brand with Nick Westergaard

ratings:
Length:
6 minutes
Released:
Apr 24, 2015
Format:
Podcast episode

Description

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow them. This could have a big impact on brands using Twitter direct messages for customer service. We also looked at a new feature that will help the network crack down on cyber-bullying.  Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
 
Beyond the Sound Bite


Twitter’s New Direct Messaging Feature Is an Opportunity for Brands (The Wall Street Journal)


Can Twitter clamp down on online bullying? (Marketing Interactive)

And this week were were also joined in studio by my daughter who got to see the station’s “pit” (Instagram)

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have author, strategist, and Social Brand Forum keynote Mark W. Schaefer on the show.
Last but not least …


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Until next week, see you on the Internet!
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Released:
Apr 24, 2015
Format:
Podcast episode

Titles in the series (100)

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.