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Cracking the Content Code with Mark W. Schaefer

Cracking the Content Code with Mark W. Schaefer

FromOn Brand with Nick Westergaard


Cracking the Content Code with Mark W. Schaefer

FromOn Brand with Nick Westergaard

ratings:
Length:
45 minutes
Released:
Apr 27, 2015
Format:
Podcast episode

Description

“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the Social Brand Forum. I couldn’t wait to talk with Mark about his new book The Content Code, marketing curriculum, and everything in between on this week’s episode of the On Brand Podcast.
About Mark W. Schaefer
Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs.
Mark is also the author the new book The Content Code and a keynote speaker at this fall’s Social Brand Forumhere in Iowa.
As We Wrap …
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Until next week, I’ll see you on the Internet!
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Released:
Apr 27, 2015
Format:
Podcast episode

Titles in the series (100)

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.