“Brands often fall flat when trying to be an Onion or a Buzzfeed.” As these irreverent powerhouses have taught us, humor can significantly impact your online reach. A mistake many make is trying to execute this potent mixture on their own. What they should be doing is looking to experts like The Onion. As social media lead for Onion Labs, Eric Munn and his team help brands bring the funny while connecting and engaging with their audience.
About Eric Munn
Eric Munn is Social Media Lead for Onion, Inc.’s creative services division, Onion Labs. Munn began his career at TrainSignal, where he grew the company’s social following organically by over 12K in less than a year. Shortly thereafter, Munn was recruited by Social@Ogilvy to help run social strategy for brands like CDW, Jim Beam, Pinnacle Vodka, and Braintree. In what one can only assume was a clerical error, Munn was contact by The Onion in 2014 to lead social strategy for Onion Labs and spends most of his days explaining how jokes work to brand managers.
Munn is a graduate of The University of Michigan and asks that all Ohio State alumni please vacate the premises.
As We Wrap …
Before we go, I want to flip the microphone around to our community …
Recently Joe Morris gave a shout out to a recent Social Sound Bite. Thanks Joe!
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …


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And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.


Until next week, I’ll see you on the Internet!
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