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How Poo~Pourri Uses Humor to Humanize Their Brand

How Poo~Pourri Uses Humor to Humanize Their Brand

FromOn Brand with Nick Westergaard


How Poo~Pourri Uses Humor to Humanize Their Brand

FromOn Brand with Nick Westergaard

ratings:
Length:
41 minutes
Released:
Mar 28, 2016
Format:
Podcast episode

Description

When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we go to the bathroom. As founder and CEO, she’s built everything herself including one of the most engaging brands of the day. Grab some reading material and join us in the loo for this week’s On Brand podcast.
About Suzy Bátiz
Suzy Bátiz is the founder and CEO of Poo~Pourri and is an expert in entrepreneurial intuition. A serial entrepreneur, she created an exponentially growing enterprise worth $300 million without borrowing a dime or enlisting a single investor. Today Suzy teaches other entrepreneurs the feminine approach to business – how to harness intuition, body intelligence, and creative energy to achieve a natural flow state of success.
 
As We Wrap …
Before we go, I want to flip the microphone around to our community …
Recently Gini Dietrich gave a shout out to our recent episode on customer service featuring Jay Baer. Thanks Gini! See you both at this fall’s Social Brand Forum.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …


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And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.


Until next week, I’ll see you on the Internet!
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Released:
Mar 28, 2016
Format:
Podcast episode

Titles in the series (100)

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.