In Conversation... with Jacob McMillen (How To Become A Copywriter)

005: The Human Mind Is A Wandering Mind...: Did you know… humans spend nearly half our waking hours daydreaming? In fact, your mind is probably wandering as you read these words and listening to this episode. So, how can you use mind-wandering to our advantage as copywriters? In this... by The Psychology of Copywriting

30 min listen

008: Storytelling Series: How to structure your story: Oxytocin builds trust and strengthens connections. When people read stories, did you know their brain releases oxytocin and builds a connection with your brand story? You probably already have a brand story. But is it making your readers brains’... by The Psychology of Copywriting

30 min listen

001: Why context matters even more than you think: In this episode, we look at a study from the University of Finland to learn how the brain processes written language. Specifically, the authors reveal what types of words produce the most activity in the brain. Knowing these “high information... by The Psychology of Copywriting

34 min listen

010: Storytelling Series: Character Transformation: The only thing that matters in a good story is what happens to the character. How does the main character respond to the events? How do the events change the character? We often assume the story is about the plot but it’s really about the... by The Psychology of Copywriting

33 min listen

Welcome to Psychology of Copywriting: Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your... by The Psychology of Copywriting

4 min listen

013: The Psychological Impact of... Typos?: When you’re buying a product online, do you look at the reviews? What makes a review trustworthy? How do you decide whether or not you can trust strangers’ reviews? The study in today’s episode is looking at the power in online reviews... by The Psychology of Copywriting

26 min listen

007: Storytelling Series: Narrative Transportation: How can you use your brand story to take clients from where they are to where you want them to be? Today’s episode touches on the three elements of a brand story that studies have identified as responsible for improving brand perception. ... by The Psychology of Copywriting

28 min listen

019: How the Brain Learns (Part 2): How does the human brain adapt? What does this mean for our copy? Today’s study focuses on comparing the hippocampus of taxi drivers to a control group of non-taxi drivers. MRIs were given to both groups and the brain scans revealed a significant... by The Psychology of Copywriting

26 min listen

017: 7 Lessons From Marketing Wine During a Pandemic w/ Kris Levy: In today’s episode, and I discuss his love for wine and how he has combined it with his passion for marketing. He shares how the story behind wine is more important than the label – it attracts customers and elevates their experiences.... by The Psychology of Copywriting

41 min listen

006: Politics, persuasion, and building trust: In honour of Election Day in the United States, we’re diving into a study that analyzes how the brain’s reaction to political, non-political, and exaggerated statements affects us as copywriters. Not interested in politics? Don’t worry, we’ll... by The Psychology of Copywriting

31 min listen

009: Storytelling Series: Develop your main character: We now know that narrative transportation (when our prospective customers' brains are engaged in stories, we can get them to escape to realities that we have created) is important. But did you know that narrative transportation can be a double-edged... by The Psychology of Copywriting

30 min listen

003: The Importance of Influence (Lessons From One Cialdini Study Using Hotel Towels): Have you ever decided to re-use your hotel towel because the little sign told you it would help save the environment? In this episode, we dive into a study about those little hotel towel signs and how they impact behavior through the power of social... by The Psychology of Copywriting

27 min listen

040: Why Scarcity Leads to Competition (And What We Should Do About It): Is it okay to use scarcity in our marketing and scare our audience in order to increase sales? What if we stopped using tactics that induce stress and instead implemented the principles of trauma-informed care? Today’s study focuses on what happens... by The Psychology of Copywriting

38 min listen

025: Perceptual Pleasure and the Brain: Why does the human brain prefer certain images or experiences over others? How does this affect the copy we write? Today’s episode focuses on an article which emphasizes that humans crave new information and stimuli. The authors discuss the... by The Psychology of Copywriting

31 min listen

004: Why You Need To Know About Multiple Nested Identities (And the Mistake You MUST Avoid): It might seem an odd analogy, but let’s think of humans as Russian Nesting Dolls. That means that we all exist as one doll within another within another and so on. The label that psychologists give to this simple idea is “multiple nested... by The Psychology of Copywriting

31 min listen

011: How the Brain Learns (Part 1): The human brain is a fascinating and complex powerhouse organ responsible for so many of our daily functions. Today we’ll be diving into the brain and how it learns. But most importantly, as a copywriter, are you taking care of your brain? In... by The Psychology of Copywriting

33 min listen

002: How PSYOPS uses story to influence behavior: You know stories can be a powerful “weapon” in your copywriting arsenal… but are you actually utilizing them to their fullest potential? In this episode, we look at the story structure used by PSYOP (US military’s psychological operations... by The Psychology of Copywriting

26 min listen

018: Ask Geoff… Your Copywriting Questions, Answered: It’s Q&A time on the podcast. I started this podcast to help copywriters be more successful, both in how you write AND in who you work with. One quick and easy way to do this is to share some of the best practices and principles I’ve learned... by The Psychology of Copywriting

29 min listen

012: How To Create A Movement: A Conversation w/ Duane Zingale: In today’s podcast we have our first guest! Duane Zingale. Duane is a digital ad specialist, digital integrator, and founder of the digital marketing group Legacy Catalyst. His tagline is amazing: Duane loves tech so that you and I don't have... by The Psychology of Copywriting

32 min listen

014: The Power of Social Norms + the Boomerang Effect: The boomerang effect is when your attempt at changing behavior has the opposite effect from the desired behavior. In other words, it’s when your tactic (in marketing campaigns or social experiments) backfires on you. Today’s article... by The Psychology of Copywriting

30 min listen

015: The 2 things your copywriting MUST have in 2021: As we begin a new year (and turn the page on an unusual one), what do we need to change in the way we write copy in order to have the most impact in 2021? Resources: Brand Voice Template – Got a question you want me to answer on the... by The Psychology of Copywriting

7 min listen

020: The Do’s and Don’ts of the Dilution Effect: You might already know that quality trumps quantity, but what exactly does it mean when applied to copywriting? Today’s episode dives deeper into the dilution effect and why it matters for us as copywriters and marketers. Today’s study... by The Psychology of Copywriting

28 min listen

016: How Groupon Used Social Proof To Increase Sales: Social proof is the idea that the behaviors of others influence our own actions and attitudes. Social proof creates that sense of FOMO (fear of missing out) and convinces people to do what the majority of those around them are doing. Did you know... by The Psychology of Copywriting

26 min listen

045: The Power of A Personal Brand w/ Robby Fowler: Robby Fowler is a branding and marketing strategist who helps high-integrity personal brands serve the socks off their ideal clients fueled by radical empathy. Robby believes too many personal brands pitch to everybody, get heard by nobody, and settle... by The Psychology of Copywriting

48 min listen

022: Daily Creative Habits w/ Mike Brennan: Mike Brennan is a Creator & Communicator, telling stories on pages & stages. His childhood dream was to be a cartoon (seriously!). When he realized that wasn’t possible, he became the next best thing – an artist. He loves sharing... by The Psychology of Copywriting

47 min listen

028: Permission Marketing: The Power of Because...: We already know that what we write in our copy and how we write are important. The right words can influence people to change their minds or decisions. But how do the structure of our words and the patterns we use impact the effectiveness of our... by The Psychology of Copywriting

26 min listen

026: Building A Personal Brand As A Copywriter w/ Mike Kim: Mike Kim is a speaker and marketing strategist who specializes in brand strategy and copywriting. He has been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst. For... by The Psychology of Copywriting

52 min listen

041: The Effects of Scarcity on Limited Edition Products: What To Look For In This Episode: What does limited edition mean? Can add scarcity in your messaging benefit consumers? How to know your product AND your audience. Journal Article: Scarcity Message Effects on Consumption Behavior:... by The Psychology of Copywriting

29 min listen

036: How Envy Can Drive Inspiration on Social Media: We know that there have been plenty of studies pointing to the negative effects of social media, but how can social media benefit us as copywriters? Social comparison is a large part of social media, but it can also lead to inspiration.... by The Psychology of Copywriting

25 min listen

027: How To Determine Your X-Factor w/ Kira Hug: Kira Hug is the founder of The Copywriter Club podcast and community, as well as the copywriter behind some of the most successful launches online -- she’s worked for James Wedmore, Jasmine Star, and Rick Mulready. She also helps small business... by The Psychology of Copywriting

52 min listen

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In Conversation... with Jacob McMillen (How To Become A Copywriter)

In Conversation... with Jacob McMillen (How To Become A Copywriter)

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