30 min listen
058:Is This The Most Canadian Experiment EVER? (Maple Syrup & Social Identity Theory)
058:Is This The Most Canadian Experiment EVER? (Maple Syrup & Social Identity Theory)
ratings:
Length:
27 minutes
Released:
Nov 2, 2021
Format:
Podcast episode
Description
Social Identity Theory (SIT) and Self-Categorization Theory (SCT) can have a massive impact on how well we understand our avatar and the direction we take in our copy decisions. This article reveals a new flavor (pun intended) to understanding just how powerful those social groups are – that our social identity alters how we experience reality. Articles Mentioned In This Episode: From Groups to Grits: Social Identity Shapes Evaluations of Food Pleasantness https://www.sciencedirect.com/science/article/abs/pii/S0022103117304900 Homework: Q &A episode – Got a question? Send it in! https://geoffkullman.com/questions Click here to join the INCEPTION Accelerator waiting list. https://geoffkullman.com/accelerator Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
Released:
Nov 2, 2021
Format:
Podcast episode
Titles in the series (82)
005: The Human Mind Is A Wandering Mind...: Did you know… humans spend nearly half our waking hours daydreaming? In fact, your mind is probably wandering as you read these words and listening to this episode. So, how can you use mind-wandering to our advantage as copywriters? In this... by The Psychology of Copywriting