In today’s episode, Kris Levy and I discuss his love for wine and how he has combined it with his passion for marketing. He shares how the story behind wine is more important than the label – it attracts customers and elevates their experiences. We dive into the impacts of the current COVD-19 pandemic on wineries and how Kris hosts virtual happy hours to bring together wine lovers, winemakers, and wineries. Kris shares with us how building a community and strong connections helps you write better copy.  No matter what niche you’re in, Kris drops TONS of wisdom in this interview. You’re going to want to check it out! Here are my seven takeaways: Have a great product, but also have a great story Mapping the customer journey is crucial in order to elevate the customer experience Shared experiences are possible… even virtually (and help build engagement + brand community) If your brand is small or new, create opportunities for engagement to grow your reputation Do things that don’t scale Prioritize the basics – list, lifestyle, and loyalty Use copy to project people towards their transformation GUEST BIO: Kris is a veteran, winepreneur, wine lover, and world traveler (at least, in normal times). Kris specializes in helping wine brands build communities and relationships with their consumers. He also practices what he preaches with his own wine club, where he helps local wineries tell the story behind the wine during his monthly wine club member call. Also, don’t forget to grab your spot at the Monetize Your Genius summit, where I’m leading 2 presentations. This summit is a MUST if you’re looking to leverage your expertise and monetize multiple streams of income!   What To Look For In This Episode: [00:06:55] How Kris’s love for wine came to be. [00:11:15] Strategies to replace in-person experiences and stories during the pandemic. [00:28:43] Mistakes that brands have made that we should AVOID. [00:34:50] One of the best ways to market yourself.   Resources: Kris Levy 5 Ways to Increase Wine Sales with Virtual Wine Events - https://kris-krislevy-co.ck.page/931f0aa910 Join Wine Club - https://www.krislevy.co/wineclub Instagram- https://www.instagram.com/therealkrislevy/ Monetize Your Genius Summit [geoffkullman.com/myg] Brand Voice Template [brandvoicetemplate.com]   Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions   Connect with Geoff:   Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com     Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Danny helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com