In this episode of "The 6 Figure Product Business Podcast", I’m speaking with Liz Williams, the owner of High Tail Hikes, a handmade product business and professional dog walking company based in Oakland, California. Liz specializes in creating waterproof leashes, collars, and other dog walking accessories, as well as curating enrichment items and other goods for dogs. She is also an advocate for positive reinforcement dog training.
During the episode, Liz shares her expertise on building a community around your brand, inviting customers to be part of the business, and building customer and brand loyalty through clear brand values. She discusses the importance of creating a community that shares your passion and values, and how to identify and connect with those customers who are most likely to become loyal brand advocates.
Liz also shares practical tips on how to invite customers to be a part of the business, including how to create a personalized customer experience and the benefits of using social media to engage with your customers. She explains how clear brand values can help build customer loyalty and shares how she incorporates her values into every aspect of her business.
Overall, this episode is a must-listen for anyone looking to build a successful product business and create a loyal customer following. So tune in to "The 6 Figure Product Business Podcast" and learn how to build a community and brand loyalty with Liz Williams of High Tail Hikes!




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