If you don’t have a community, you don’t have a brand.In this episode, Alicia Reynoso talks about how she was able to double her initial return on ad spend on new customers and build an incredible community by running challenges.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBe in a group of people that are doing what you're doing at the level you are doing it.Your biggest commodity as a business owner is you, so pour into yourself and see what kind of results come out of that.The concept of a challenge is to take customers from point A to point B.When your customers are successful with your products and your services, they come back. Mix up challenges weekly to create an engaged community.Take the time to know your customers.Customers who had a great experience with your products and services do the selling for you in the community.Every product or service helps solve a certain problem.Marketing gets easier when you build a community.Recommended App: Lifetimelyhttps://www.lifetimely.ioRecommended Book: The Four Agreements by Don Miguel Ruizhttps://www.miguelruiz.com/the-four-agreementsToday’s Guest:Alicia Reynoso is an entrepreneur who founded the Challenge Makers.Challenge Makers is a training program for people on eCommerce to help grow their brands by engaging communities through challenges.Connect and learn more about Alicia and Challenge Makers here:Website: https://www.challengemakers.comThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply