Welcome to the 36th episode of The 6 Figure Product Business Podcast. 
Today we’re talking with brand and package design queen Kaila Piepkow of Dox Design. She helps turn product businesses into stand out and high demand brands that stand out against competitors and create a wildly attractive customer experience. 
 
Kaila Piepkow is the crazy dog-lady, Creative Director, and Designer behind Dox Design a remote branding and packaging design studio that helps businesses become top dogs through #droolworthy design. She is a proud fur-mama to three dachshunds, lover of all 70’s music, and a huge packaging design nerd.
 
After taking her first few years out of college in the traditional agency route working in some of the top design agencies in the Midwest, she felt like many entrepreneurs... restless… like her cup wasn’t being filled to the top. So she created something that nobody had done before a fully remote studio servicing businesses large agencies overlooked. And so, Dox Design was born!
 
Today, Kaila is the proud to lead her fearless team on a mission to create strong, compelling brands that flaunt their clients’ stand-out qualities in fun and daring ways. Together, Dox Design work together seamlessly to create #droolworthy brands and design for people just like you: the doers, the dreamers and the dog-obsessed.





Here are some other key takeaways from this episode:
What are the parts and pieces of a #droolworthy brand
How to use branding to make your product stand out in a saturated niche? 
How branding goes beyond fonts and colors
The power of product packaging
How package design can increase your sales in a massive way
How packaging can increase the customer experience and make them buy again and again
The importance of nailing your ideal customer and how that plays a massive role in your branding
Some easy ways to discover the right fonts and colors for your brand






Connect with Kaila
https://www.facebook.com/groups/2276002292654268/
https://www.instagram.com/dox.design/
https://dox.design/services/




SUMMER LIVE WORKSHOPS
This episode was brought to you by my summer online LIVE workshop series. Grab the all access pass for just $150. https://marketing-by-kerrie.mykajabi.com/summerworkshops 
Just want to join one workshop? No prob, each one is just $57.
 
Workshop Breakdown:
Instagram Content Planning
Instagram Sales
Email Marketing Promos & Campaigns
Product Photography for Newbies
Influencer Marketing 101
For more information on the dates, times and more details head over to https://marketing-by-kerrie.mykajabi.com/summerworkshops 



WORK WITH ME
 
I have 1:1 coaching spots open for you! Click link to learn more. https://kerriefitzgerald.com/
 



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