47 min listen
Be An Expert, Not An Order Taker - An interview with Colleen Gratzer
Be An Expert, Not An Order Taker - An interview with Colleen Gratzer
ratings:
Length:
73 minutes
Released:
Mar 29, 2020
Format:
Podcast episode
Description
When you start out as a graphic designer it’s easy to become an order taker, to do exactly as the client asks. This can make you feel, and be treated like a puppet on a string. But how do you move away from that?
On this weeks podcast Ian interviews Colleen Gratzer to discover how you become the expert, allowing you to become the puppeteer. A designer who understands the why behind every project, who solves the problem, and is trusted by clients to provide the most effective solution.
In this episode we also discuss Brand Style Guidelines, to understand why you should provide one to your clients, what details should be included, and how to put one together.
Colleen Gratzer is the face behind Design Domination, a podcast and community for aspiring graphic designers. She also runs her own design practice, Gratzer Graphics, which she started back in 2003, so all advice she offers is very current, genuine and helpful.
Resources Mentioned
Brand Style Guide Template
Creative Boost
Design Domination – Podcast & Facebook Community
Designing Brand Identity – Buy on Amazon UK | Amazon US
Thank you to the sponsor, FreshBooks
I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.
On this weeks podcast Ian interviews Colleen Gratzer to discover how you become the expert, allowing you to become the puppeteer. A designer who understands the why behind every project, who solves the problem, and is trusted by clients to provide the most effective solution.
In this episode we also discuss Brand Style Guidelines, to understand why you should provide one to your clients, what details should be included, and how to put one together.
Colleen Gratzer is the face behind Design Domination, a podcast and community for aspiring graphic designers. She also runs her own design practice, Gratzer Graphics, which she started back in 2003, so all advice she offers is very current, genuine and helpful.
Resources Mentioned
Brand Style Guide Template
Creative Boost
Design Domination – Podcast & Facebook Community
Designing Brand Identity – Buy on Amazon UK | Amazon US
Thank you to the sponsor, FreshBooks
I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.
Released:
Mar 29, 2020
Format:
Podcast episode
Titles in the series (100)
#02: How to Get Logo Design Clients with David Airey: In this podcast Ian Paget from Logo Geek speaks with brand identity designer and writer, David Airey, the man behind the book, and popular blog Logo Design Love. In this episode we talk about how to get logo design clients. Show notes for this episode ca... by The Logo Geek Podcast