Empathy is defined as “the ability to understand and share the feelings of another.” Maybe being empathetic comes naturally to you — or maybe you need an occasional reminder to put yourself in the shoes of someone else. But all in all, being empathetic can help make the world a better place; it can help us to understand one another better and to lift one another up in intentional and thoughtful ways. In today’s episode, we want to focus on being empathetic toward our customers and clients. Business coaches and researchers alike have agreed that being empathetic can make you a better business owner. But why — and how?
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About Brand It, Build It Podcast: The Brand It, Build It Podcast — a chart-topping small business marketing podcast hosted by Kelly Zugay of With Grace and Gold® — equips you to grow your creative small business with purpose and strategy.
About With Grace and Gold®: Honored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses worldwide through award-winning, elevated brand and web design since 2014. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
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Today’s episode is brought to you by Sourced Co. For small business owners, finding great-quality, elevated, and diverse stock photography and videography can be a challenge. We’ve personally subscribed to Sourced Co. to source our stock photography and videography — for photos and videos to use in our website templates, in our social media marketing, and more. A new collection of elevated, unique, and professional stock photography is released monthly. Visit SourcedCo.com to learn more — and use code WITHGRACEANDGOLD for 15% off the first 3 months of a subscription and 15% off any purchases in the shop. That’s SourcedCo.com!