How To Deal With Design Clients Who Have Tunnel Vision It's happened to all graphic designers. A client asks you to create some wonderful design but when you're given the information you realize that your client is designing this piece for their own needs and not the needs of their clients. I call this tunnel vision. When the client isn't looking beyond themselves. Tunnel Vision can also occur when a client has a design idea in their head, and wants you to create it exactly how they picture it. They are not open to other, often better ways to communicate their idea. Regardless of what type of tunnel vision they have, our job as graphic designers is to educate our clients on what is good design. We need to be able to give them what they need and not necessarily what they want. If you nurture this sort of association with your clients you can look forward to a long and prosperous relationship.  Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook Design Resource One of the scariest things you can think of as a designer is what would happen if disaster strikes and you loose all your computer files. What would it mean for your business? Backblaze offers a simple unlimited online backup solution for your design business for only $5/month. And it's so easy. You just set it up and forget about it. Backblaze works in the background automatically backing up your files. And if you ever loose your data for whatever reason, you wont have to worry because you'll know everything can be restored from Backblaze. If you're interested in finding out more about Backblaze's online backup solution and trying a 15 day free trial, visit resourcefuldesigner.com/backup I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com