50 Questions To Ask Before Every New Design Project What makes you stand out as a graphic designer amongst the many "contest" sites that are springing up, is your ability to converse in detail and ask questions of your clients before every new design project. By asking questions you not only show that you are a professional, you also inspire confidence in your client. Questions put them at ease and let them know that you are viewing their design project seriously. By putting your clients at ease and bestowing the confidence in them that they've chosen the right person for the job, you also show them that you are worth every cent you are charging them. In this week's Resourceful Designer I'm covering 50 questions you can ask whenever you're faced with a new design project. I don't expect you to ask all of these questions. But pick and choose the ones right for your design project, and in the process come up with questions of your own. Remember, no design project ever failed because the designer knew too much about the company that's hiring them. I've decided the questions into five sections. Questions about the company hiring you for a design project Questions about the company's target audience Questions about the company's brand Questions about the company's design preferences Questions about the design project's scale, timeframe and budget To facilitate the conversation I'm using "company" as a global replacement for the client. The same questions can be asked of individuals, service clubs, organizations, charities, events, etc. Questions about the company hiring you for a design project. What is the name of your company? Can you describe what your company does? What services or products do your company produce? How long have you been in business? Why was this company started? How big is the company? Are you a local, national or international company? Who is your competition? How are you different from your competition? How are your competitors marketing themselves? What are the long term goals of your company? Can you describe your company's strengths? Can you describe your company's weaknesses? Questions about the company's target audience Can you identify and describe your target audience? (Age, gender, social class, location) Are you focusing just on this market or are you trying to hit other markets as well? How do you think your target audience describes your company? How does your target audience currently discover your company? How do you connect with your target audience? Questions about the company's brand Does your company use a specific colour palette? Are there any design elements associated with your company? (fonts, icons, images, etc.) Does your company have a mission statement? What current and pass marketing material have you used? What did you like or dislike about your past marketing material? Why are you looking for something new? Do you have a company slogan? What feedback have you received on your past marketing material? Do you consider your brand material to be more traditional or modern? Is your brand associated with high end or cost-effective products and services? What would you like your target audience to think of when they see your marketing material? Questions about the company's design preferences What colour palettes do you prefer? Will this project be used in print, on the web, etc. Is there anything from your past marketing material that you want incorporated into the new project? Are there any restrictions or limitations to consider when designing this project? Are there any new design elements you would like to try in this project? Are there any design styles you do not like? Questions about the design project's scale, timeframe and budget Do you have a budget for this project? How many different concepts would you like to see? What material will you be providing me for this project? Are there any deadlines associated with this design project? (Are these preferable or firm dea