26 min listen
Designing Success: Applying 'Selling the Invisible' to Your Graphic Design Business - RD322
FromResourceful Designer: Strategies for running a graphic design business
Designing Success: Applying 'Selling the Invisible' to Your Graphic Design Business - RD322
FromResourceful Designer: Strategies for running a graphic design business
ratings:
Length:
16 minutes
Released:
Oct 16, 2023
Format:
Podcast episode
Description
In this episode of Resourceful Designer, I delve into the world of modern marketing and share my insights from the influential book, Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith. Discover how the principles outlined in this book, originally written in 1997 but still applicable today, can revolutionize the way you run your graphic design business. From the importance of showcasing your work and emphasizing value over features, to building trust and creating memorable experiences for your clients, I break down the key points in Beckwith's book and applies them specifically to the design industry. Tune in to this episode to gain valuable insights to help you succeed in your graphic design business.
Released:
Oct 16, 2023
Format:
Podcast episode
Titles in the series (100)
Selling Your Idea to Your Graphic Design Clients - RD025: The Client Isn't Always Right. The idea for this episode's topic about selling your idea to your client came about because of a Facebook group I'm part of. Recently a graphic designer posted a logo she was working on for critique. The logo was an... by Resourceful Designer: Strategies for running a graphic design business