Using Strategy in Logo Design with Marty Neumeier

#01: How to Charge More for Logo Design with Chris Do: One of the most common questions asked by logo designers is 'How much should I charge?'. In this weeks podcast we'll find out the answer to that in this fantastic interview with Chris Do where he not only explains how much you should be charging, but als... by The Logo Geek Podcast

46 min listen

#09: SEO & Online Marketing For Graphic Designers, With Ryan Robinson: Do you spend all your time searching for clients, attending events and cold calling? What if there was a better way to do this, and instead have potential customers simply find you when they need your logo design services? Search Engine Optimisation (SEO... by The Logo Geek Podcast

45 min listen

#3.1: Creative Strategy and the Business of Design with Douglas Davis: To be a successful designer, freelancer, or small business owner you need to understand strategy and business, so to kick off season 3 Ian Paget chats with Douglas Davis, the author of the hugely popular book “Creative Strategy and the Business of Design... by The Logo Geek Podcast

59 min listen

#06: The Personality of Type, with Sarah Hyndman: Every font has a personality that influences your interpretation of the words you are Reading. In this weeks podcast Ian chats about this with Sarah Hyndman, the creator of TypeTasting, a range of fun events and experiences around type, which also double... by The Logo Geek Podcast

41 min listen

#03: Finding Your Passion & Turning it into a Business with Dina Rodriguez: Are you a designer searching for your true passion? After 5 years of working in design studios and never feeling satisfied, Dina Rodriguez started to draw again and discovered hand lettering… an area of design that has become her true passion. She then f... by The Logo Geek Podcast

47 min listen

#07: What it takes to work for a design agency, with Simon Manchipp: Do you want to work for a top brand design agency but not sure what it takes? In this episode Ian Paget chats with Simon Manchipp, one of the founders of the hugely successful branding design agency 'Someone' to find out. We discuss the best design portf... by The Logo Geek Podcast

39 min listen

#08: How to start a logo design business, with Kyle Courtright: Have you ever dreamed of creating your own graphic design business but have no idea where to start? In this episode Ian Paget of Logo Geek chats with Kyle Courtright, who in 2013 ditched his 9 to 5 job to start the business of his dreams, Courtright desi... by The Logo Geek Podcast

45 min listen

#2.5: Creating a Personal Brand with Jacob Cass: As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian Paget of Logo Geek chats with Jacob Cass to find out. We learn how Jacobs been abl... by The Logo Geek Podcast

43 min listen

#3.7: The Fundamentals of Typography - An Interview With Michael Stinson: Typography is a core component of logo design, but so many designers lack the essential knowledge needed to use fonts correctly. To solve that, this week Ian interviews Michael Stinson to talk about the fundamentals of type, choosing and managing fonts, ... by The Logo Geek Podcast

44 min listen

#3.2: Saying No to Clients - An interview with Sagi Haviv: Logo design is often a collaborative process between designer and client, but from time to time in order to provide the best possible service you need to say ‘no’. But how do you do that without damaging the client relationship? In this episode Ian Paget... by The Logo Geek Podcast

46 min listen

#3.11: How a new mum built a design agency - An interview with Rebecca Heinemann: Following a successful design career, and the birth of her son, Rebecca Heinemann built her own design agency CraftWell so that she could have a better work/life balance. In this episode Ian Paget interviews Rebecca to discuss her background, the reason ... by The Logo Geek Podcast

52 min listen

#3.6: Discover your personal brand - An Interview with Radim Malinic: Are you struggling to work out who you are as a designer? Working out your purpose and personal brand? In this weeks episode Ian talks with Radim Malinic to learn how he discovered his passion for design, and the journey he took to establish his personal... by The Logo Geek Podcast

64 min listen

#10: The steps to design a brand identity, with Alina Wheeler: What is branding, and how do you go about starting a brand identity design project? In this weeks episode Ian Paget chats with the author of Designing Brand Identity, Alina Wheeler. In this episode we deep dive into the steps that need to be taken to reb... by The Logo Geek Podcast

41 min listen

#2.1: Using Strategy in Logo Design with Marty Neumeier: Why is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and thought leader Marty Neumeier answers these questions, as well as explaining in detail how to test a trademark d... by The Logo Geek Podcast

51 min listen

#3.5: An interview with George Bokhua: In this episode Ian Paget speaks to George Bokhua, a truly talented graphic designer, who’s worked with companies including Disney, New Balance, NFL and Wired Magazine. Having followed his work for years, Ian describes George as one of the best practicin... by The Logo Geek Podcast

53 min listen

#2.6: How to Create & Use Mood Boards with Mariah Althoff: What is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ian Paget chats with Mariah Althoff, a freelance brand identity designer, to find out. We also learn how ... by The Logo Geek Podcast

52 min listen

#05: Talking Logo Lounge & Logo Trends with Bill Gardner: In this episode of the Logo Geek Podcast Ian Paget chats with Bill Gardner, the founder of brand identity design agency Gardner Designs, and Logo Lounge, the searchable logo design database. In this episode we discuss Logo Lounge, and the 2017 logo desig... by The Logo Geek Podcast

48 min listen

#2.3: Learn by Studying Design Masters with Melinda Livsey: Have you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that with logo designs from graphic design masters, such as Paul Rand? What could you learn by doing so?. This week Ian Paget... by The Logo Geek Podcast

52 min listen

#2.9: Logos & Type Design for Comic Books with Rian Hughes: In this episode of the Logo Geek Podcast Ian chats with Rian Hughes, a British graphic designer, illustrator, writer and comic book artist. Rian is best known for his work in the British and American comic book industry, having created many logo designs ... by The Logo Geek Podcast

70 min listen

#02: How to Get Logo Design Clients with David Airey: In this podcast Ian Paget from Logo Geek speaks with brand identity designer and writer, David Airey, the man behind the book, and popular blog Logo Design Love. In this episode we talk about how to get logo design clients. Show notes for this episode ca... by The Logo Geek Podcast

47 min listen

#04: Talking Logo Design with Aaron Draplin: Aaron James Draplin is a popular logo designer, and the man behind Draplin Design Co (DDC). His clients have included Nike, Apple, and even the previous president of the USA, Barack Obama. In this episode Ian Paget of Logo Geek chats with him about Logo ... by The Logo Geek Podcast

47 min listen

#2.7: Building a Life in Identity Design. An interview with Ben Loiz: In this interview Ian Paget speaks with Identity designer Ben Loiz to learn from his 18 years experience. We speak about Bens early life that lead him to start his own studio, his hands-on logo design process, the files he sends, the importance of work l... by The Logo Geek Podcast

66 min listen

#2.10: Talking Logo Design with Tom Geismar: In this interview Ian Paget speaks with Tom Geismar, one of the most highly acclaimed designers in the industry. We discuss logo design, including the process before computers, presenting to the client, working in black and white, mistakes to avoid, pr... by The Logo Geek Podcast

45 min listen

#3.10: An interview with Louise Fili: On this weeks episode Ian Paget interviews Louise Fili, an Italian-American graphic designer who’s specialised in brand development for food packaging and restaurants for the past 30 years. We discuss how she discovered her niche, her logo design process... by The Logo Geek Podcast

59 min listen

#4.2: Becoming Designer & Director at Aardman Animations - An interview with Gavin Strange: This week Ian Paget interviews Gavin Strange, Director & Designer for Aardman Animations by day, and by night he runs JamFactory, where he works on a number of passion side projects including film making, toy design, illustration, photography and more! W... by The Logo Geek Podcast

61 min listen

#3.12: An interview with Armin Vit: Armin Vit has established himself as an influential figure in the logo design space through his fantastic logo and brand identity reviews under the umbrella of Brand New, which now receives over 1.8 million page views each month. But how did he get start... by The Logo Geek Podcast

52 min listen

#3.3: Value Based Pricing - An Interview With Blair Enns: Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and ... by The Logo Geek Podcast

53 min listen

#2.4: YouTube, Lettering & Logos with Will Paterson: Can sharing tips and tutorials on YouTube attract logo design clients? Yes. In this weeks podcast Ian Paget chats with Will Paterson who has been able to just that. We learn how Will started his YouTube channel, the tools and software used, and how he’s ... by The Logo Geek Podcast

57 min listen

#4.9: Illustrator & Logo Designer Alexa Erkaeva: In this weeks podcast Ian interviews the super talented Alexa Erkaeva, who produces stylised logo designs and illustrations that gleam with character, which also come to life through effective use of animation. In this interview we discuss how she first ... by The Logo Geek Podcast

46 min listen

#3.9: Sports Branding & Successful Content Creation - An interview with Michael Raisch: Having worked on the design of sports logos and brand identity design for over 15 years, Michael Raisch has developed a deep understanding of designing for sports clubs. In this episode we dive into the differences you need to consider when working on th... by The Logo Geek Podcast

66 min listen

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Using Strategy in Logo Design with Marty Neumeier

Using Strategy in Logo Design with Marty Neumeier

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