54 min listen
EP 150 | Pricing Creativity with Blair Enns - Part 1
FromBusiness of Design ® | Interior Designers, Decorators, Architects & Landscapers
EP 150 | Pricing Creativity with Blair Enns - Part 1
FromBusiness of Design ® | Interior Designers, Decorators, Architects & Landscapers
ratings:
Length:
27 minutes
Released:
Feb 3, 2020
Format:
Podcast episode
Description
It is possible to earn the respect of clients and trades while charging what you’re worth. Possible, but rarely easy. Pricing for Creativity author, Blair Enns and Kimberley Seldon discuss the merits of value-based pricing, while anticipating some of the largest obstacles in this two-part conversation.
In this episode we learn:
- make sure your brand is not positioned as a commodity
- a client’s real power is hiring an alternative to you
- a designer’s real power stems from self-esteem
- always rely on policy, rather than feeling or inclination
Learn more to grow your business at https://businessofdesign.com/podcasts
In this episode we learn:
- make sure your brand is not positioned as a commodity
- a client’s real power is hiring an alternative to you
- a designer’s real power stems from self-esteem
- always rely on policy, rather than feeling or inclination
Learn more to grow your business at https://businessofdesign.com/podcasts
Released:
Feb 3, 2020
Format:
Podcast episode
Titles in the series (100)
EP 001 | The Consultation with Veronica Solomon: If you don’t get the consultation right, the proj… by Business of Design ® | Interior Designers, Decorators, Architects & Landscapers