Innovators see challenges as opportunities. That’s what our guest today, designer Joanne Swisterski tells us. When there is a problem that can't be solved, she does a deep dive and sets out to create solutions or at least, workarounds. These solutions can range from small daily tasks that can be MacGyver-ed into submission, to huge challenges that, once solved, turn into new business opportunities. Are you an innovator?

In this episode we learn:
- if someone else is capable of doing it, so are you
- nothing will get done if you wait for someone else to do it
- the sooner something you find intimidating is demystified, the more empowered you'll feel
- hire a specialist for each task
- before you buy a new software, check out the comments on reddit

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
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