With any design problem to solve, it’s easy to make it pretty, but hard to make it matter. Choosing visionary clients and beginning every project with a beginner’s mind, allows you to listen to what the client wants and needs and solve for what matters most.

In this episode we learn:
- say yes to projects that are backed by clients who share similar values to you; pass on those that do not.
- get clear on what defines success for a project
- start with a beginner’s mind when researching and gathering information, even if you’ve done similar projects in the past
- good ideas can come from anywhere.
- everything is an opportunity—no project goes as planned, so lean into the challenges that come up along the way to find creative solutions that embrace the reality of the situation in an elegant and thoughtful way.

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https://businessofdesign.com/podcasts