“Taking yourself seriously has power. It says you are playing a longer game.” Bruce Philp, author Consumer Republic.

If you’re consulting under your own name, playing small and not fully embracing a powerful brand, you signal tentativeness to consumers. Having a brand, and filling a particular brand space gives consumers the confidence to hire you. 

In this episode we learn:
- to combat and outsmart imposter syndrome
- what it looks like when clients have total confidence in you
- why clients want you to be the answer
- how you will grow into a bigger, brighter version of yourself with brand improvements