Do you struggle with converting your audience to customers? Or maybe you have a product or service that fails to scale to its potential? Very few entrepreneurs have clarity around why they create content and often have a hard time grabbing the attention of their audience long enough for them to take the next step. The amount of information available at the touch of our fingertips has changed the way we communicate and market our brands. In today’s episode, I interviewed Adrew Kap. Andrew is a best selling author who has sold over 100,000 books, and shares how you can create content that converts in a world that demands attention. Did you enjoy the podcast? If so, please leave me a review . It helps us get into the ears of new listeners, expand The Relationship Beat Algorithms Community, and help other entrepreneurs find the path to freedom they are looking for. Listen in to discover:Why Most People Don’t Follow Through With Their CommitmentsHow To Cut Through The Noise So You Can Attract Your Ideal Clients The Importance Of Understanding Human Behaviors & How It Applies In Your Marketing5 Reasons Why Someone Would Take Action How Andrew sold over 100,00 copies of his first book Find Andrew Kap’s book on Amazon Other Relatable Episode Simplifying Your Brand Messaging For Success With Fabi Paolini Time Stamps And Quotes00:00 Introduction To Podcast  20:55 There's nothing wrong with you achieving something and celebrating the shit out of it because it's magnetic.- George Bryant 23:33The most effective and powerful thing we can do is leverage our human nature- Andrew Kap 29:22  We have to understand that human beings are consuming content  for one of five reasons: humor, credibility, education, social status, or controversy. When you understand this, you can create content that converts. - George Bryant31:08 It's  all about how you use words in order to make an impact and get the effective bang for that you're looking for. - Andrew Kap 40:40 We'll never win on width, but we can always win in depth. George Bryant Don’t Miss Our Live Event In October- Lighthouse Business Accelerator ⬇️ More FREE resources for you... ⬇️Dive into my FREE 5 part series that will help you build relationships and increase retention using a relationship-based approach.