Talent isn’t enough to get you noticed. You’ve got to work at making your own breaks too. Especially if you want the wide-exposure gained through big media—television, print, radio. Cultivating a “yes” personality, going with the flow and persistently chasing your dreams will open doors.

In this episode we learn:
- why a “yes” first approach is best when it comes to media
- the value of expanding your brand into television and print
- tips on getting published and landing your first TV gig
- why local promotion is sometimes the best
- what traits are required to create a dynamic career
- how Karl Lohnes finally got to work with one of his design idols, Martha
Stewart
- the 30-minute rule for engaging with TV hosts

Find out more at www.businessofdesign.com.