To publish the great design work you do, or to build your brand as an industry expert, you need to use the media—and the media may need to use you. Vicky Sanderson is a professional writer whose beat for the last twenty years is design. Vicky shares what every designer should have in her/his toolkit when it comes to capturing the attention of the media experts in your area. 

In this episode we learn:
- what is supplied content and how can you use it
- what’s the difference between controlled and paid circulation
- what should be in your tool kit if you’re serious about getting media exposure