If you've created a business or have a passion project, how can you successfully let others know about it? How can you get publicity and press? This week I'm sharing the lessons I've learnt from working in the media for more than 20 years. This episode focuses on: How to create visibility for your project. How to leverage social media. The importance of being proactive. Why it’s important to align your brand. How to approach publications or outlets. Why exclusivity is important. How to write a compelling email to an outlet. The importance of hooks, and personalisation. Why you want to target decision makers. Consider the content categories best for you. Pitching ‘free’ content. How to be an ally of the decision-maker at the outlet. Why being persistent works.