Danielle McEwan is a friend who I admire on many levels, and in today's podcast I wanted to focus on her journey to creating the successful homewares brand Tigmi Trading.  This episode focuses on: Growing up as the daughter of an artist. Moving to the US during a formative age. Learning from the deep end.  Working in the music industry during the halcyon days. Developing artists as brands in the music industry. Taking on a retail space before going on a buying trip. Using a website as a way to showcase a brand in the way you most want. The importance of using imagery to market and catapult your business. Trusting your gut in business. Growing a team organically. For more, visit nataliewalton.com/podcast/13