If you've ever thought of a brand extension, this is your episode. From building a social media following to raising venture capital, Nicole Gibbons shares first-hand knowledge of her own path to business success.

In this episode we learn:
- decide what kind of business you’re want to build and test the desirability of prototypes
- decide how much capital you need, if you plan to scale the business
- identify your business' unique competitive advantage
- how licensing works

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
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