41 min listen
EP 025 | Is It Time To Re-Brand?
FromBusiness of Design ® | Interior Designers, Decorators, Architects & Landscapers
EP 025 | Is It Time To Re-Brand?
FromBusiness of Design ® | Interior Designers, Decorators, Architects & Landscapers
ratings:
Length:
52 minutes
Released:
Sep 12, 2017
Format:
Podcast episode
Description
Every 5-10 years it’s important to reevaluate your brand and see if it’s still relevant. Kimberley shares her personal experience with rebranding and talks to interior designer Jackie Glass about a major rebrand she recently underwent.
In this episode we learn:
- to be diligent about projecting your image—edit what you put online
- raising your fees can force you to be better at what you do
- to make better rules for yourself as the business owner
- always work on grooming new trades
- to treat existing trades with respect
Take Aways
1. When you photograph a room, make sure to also hire a professional stylist to assist and prop the spaces.
2. Edit the photos that appear on your website. Quality over quantity.
3. If you can’t yet afford a stylist, then practice taking good photos and videos. Flat lay some objects on a table and photograph those. This is also an easy way to show clients you are busy and working all the time.
In this episode we learn:
- to be diligent about projecting your image—edit what you put online
- raising your fees can force you to be better at what you do
- to make better rules for yourself as the business owner
- always work on grooming new trades
- to treat existing trades with respect
Take Aways
1. When you photograph a room, make sure to also hire a professional stylist to assist and prop the spaces.
2. Edit the photos that appear on your website. Quality over quantity.
3. If you can’t yet afford a stylist, then practice taking good photos and videos. Flat lay some objects on a table and photograph those. This is also an easy way to show clients you are busy and working all the time.
Released:
Sep 12, 2017
Format:
Podcast episode
Titles in the series (100)
EP 007 | Downsizing: Working with seniors and the elderly can be a rew… by Business of Design ® | Interior Designers, Decorators, Architects & Landscapers