Are you taking advantage of everything LinkedIn has to offer? Susan Kates shares her tips for strengthening your LinkedIn profile.

In this episode we learn:
- how consistency across all platforms will improve your brand
- differentiating between all the social media platforms, what to use when
- it’s worthwhile to research the key words that describe what you do and who you are, create a slogan
- client surveys can help you narrow your focus
- set an intention around how you want your LI profile will work for you