Many organizations deploy assessment tools, only to have the results ignored because of a lack of understanding or motivation. What do we do with them, now? What do the numbers really mean?    Our guest today will help us understand not only what it takes to build a valid assessment, but how to use one to drive measurable behavior change. Meredith Bell is the co-founder and president of Grow Strong Leaders, where they help individuals discover key areas for development, and implement strategies for achieving higher levels of performance. She is also the co-author of Connect with Your Team: Mastering the Top 10 Communication Skills and Peer Coaching Made Simple: How to Do the 6 Things That Matter Most When Helping Someone Improve a Skill. Meredith started her journey into the assessment tool space in the 90s, when she became frustrated at the lack of customizable tools at her disposal as a consultant.  Before long, she had made the pivot from consulting to software creation. Her original product, 20/20 Insight, is still in use today.   In addition to having been a consultant and creating assessment tools, Meredith is also an author, speaker, and thought leader. With so many plates spinning, she knows well how each label factor creates multiple touchpoints for potential clients to utilize her expertise. From those touchpoints, she helps companies and organizations discover which of her offerings will have the most impact for their needs.  If you're looking for an in-depth understanding of assessment functionality, and why peer-to-peer coaching can be the most cost and time-effective method for moving the performance needle, you’ll want to listen to this episode.  Three Key Takeaways: *  When creating assessments, keep your questions indirect. Indirect questions create more connection between behaviors and other elements. *  Helping people reach their full potential is all about changing the habits that are standing in their own way. *  Effective communication often means having to ask, “Who do I need to be, in this moment, in order to connect with my audience?”