Writing your book is only 10% of the effort.  The other 90% comes from how you market it, package it, the platform you put it on, and the connectivity you have with your audience.   This week Robert "Dusty" Staub founder and CEO of Staub Leadership and author of "The Heart of Leadership" and The Seven Acts of Courage" joins us to talk about how the publishing landscape has changed over the last 20 years, what level of promotion you can expect from your publisher, and how your book can be both resource and calling card.   If you want to hear how you can turn a speaking engagement into selling hundreds if not thousands of your books tune in!