If you are an established academic writer looking to make the jump to a more general audience with your material you could end up facing a lot of hardships you did not expect.  Today on Leveraging Thought Leadership Jackie Stavros, co-author of the new book “Conversations Worth Having” from Berrett-Koehler Publishers talks about her experience going from a well-respected academic writer to meeting the demands of publishing a book in the life-style genre. How do you go about finding the right publisher?  What should you know before you approach a publisher?  How do you manage having to change the voice you speak in, the constraints of page counts, and the often under estimated task of actually launching the book are just a few of the stumbling blocks you might encounter.  Be sure to listen in as Jackie shares her story and Peter shares his expertise on the publishing world.