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Leveraging Thought Leadership With Peter Winick - Episode 24 - David Mammano

Leveraging Thought Leadership With Peter Winick - Episode 24 - David Mammano

FromLeveraging Thought Leadership


Leveraging Thought Leadership With Peter Winick - Episode 24 - David Mammano

FromLeveraging Thought Leadership

ratings:
Length:
25 minutes
Released:
Jun 7, 2018
Format:
Podcast episode

Description

If you've ever tried to do product development first and market research second, you may wind up with a great product that no one wants to buy. Content expert, David Mammano, joins Peter for a conversation about the journey of an entrepreneur in the content space. David talks about letting the market determine which ideas are worth investing in and licensing content to drive business growth. 
Released:
Jun 7, 2018
Format:
Podcast episode

Titles in the series (100)

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership. Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics. Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf. Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.