When writing a book on your content it is easy to feel handcuffed by a fear of saying too much, but there is value in having to write down what you do in a way that others can understand and implement it.   Our guest is David Benjamin, Co-Founder and Chief Architect of Syntegrity Group, who specialize in advise for Fortune 500 and Government leaders on how to organize for complexity.  David is also the co-author of the upcoming book "Cracking Complexity" available on May 7th, 2019.   David sits down with Peter to discuss the process they took writing the book as co-authors, who found a 3rd partner in a ghost writer.  They discuss taking their proven method and making a market for it where their target audience might not have been aware they needed the solution.   It takes a solid strategy to forge your own marketplace for your product and methods.  Make sure you have one in place by working with Thought Leadership Leverage.