What is the formula for powering up in the face of complexity?  How can you differentiate between difficult challenges and complex challenges? Our guest David Komlos, CEO & Co-Founder of Syntegrity Group works with Fortune 500 companies on transformation and issue related to complexity.  Together with is partner David Benjamin they have authored the upcoming book "Cracking Complexity". David shares with us his unique process of writing the book and what method saw a 40% change in the book over a two week period! Peter and David talk about why Thought Leadership content marketing is a great indispensable way to amplify the impact you are having and really scale why there is no close second method and why you need to be really aggressive when going after your goals. If you have a book coming out you’ll need a solid launch strategy.  Let Thought Leadership Leverage make that complex process easier for you.