Companies will spend almost a billion dollars in the US this year on training, but what should your training be focused on?  Shane Green, President of SGEi and author of "Culture Hacker" joins Peter to tell you why training might actually be the last piece of the puzzle your company needs to move its customer service forward.   Starting his career at the Ritz-Carlton, Shane has become a leader in customer experience and organization culture.  Together Peter and Shane discuss the process of turning customer experience knowledge into a book.  How important it is to have your content out in all aspects of the market, and why re-purposing content can save you time and grow your audience.